Much has been said of the “Pros and Cons” of online jewelry buying. In recent years, online holiday shopping has increased dramatically, and this is especially true of jewelry purchases. If you’re one of many gift-seekers planning to do your gift-hunting in cyberspace, here are a few things to consider before you click the “Buy Now” button this shopping season.
Jewelry is a precious and very personal belonging that we keep close to us – or give as a gift to our loved ones – and that’s why hand-selection is an important part of the buying process.
The biggest disadvantage to buying jewelry online is simply that you can’t see what you’re buying until it arrives. You can’t really judge the color grade of that diamond from the lighting in the photos, and you may not notice how visible the inclusions are until you hold it in your hand.
“If only I had tried that necklace on in person, I would have noticed how cumbersome that clasp was” – or how much better a different length would have looked – and so on. With long-distance buying, sometimes hindsight is all we’re left to work with.
When we see a piece of jewelry we love, it isn’t just its appearance in a photo or the way it looks under glass. It’s the certain shimmer as you hold it under the light, the way it feels and fits, and the texture and craftsmanship that draws us to a special piece. This is the essence of fine jewelry, a beauty that has enchanted people through the centuries – and it’s an experience that online shopping just can’t replicate.
- Professional service
Buying jewelry can be complicated. There are many details concerning the characteristics and settings of precious stones, metals, and similar materials that can be confusing. The enormous array of options available on the internet can overwhelm a buyer who simply wants to find a beautiful gift for someone special.
Sifting through hundreds of product pages can’t compare to working one-on-one with a knowledgeable jewelry professional who can answer your questions and assist you in making an informed decision.
If you’re fortunate enough to know a local jeweler, you may enjoy the benefit of a professional who knows you and your loved ones personally, and is familiar with your individual tastes and styles. This can be a huge help in honing in the best choices for gifts, or making recommendations that are specially-designed for you.
If a piece of jewelry doesn’t fit as well as you’d hoped, returning or exchanging it long-distance can be a major hassle. Also, online sellers can’t offer routine maintenance to help keep your jewelry in top condition.
If your local jewelry store staffs a bench jeweler, like Faye’s, all repairs & customizations can be done on-site. Any questions that may arise after the purchase are much easier to address.
Buying from a GIA certified jeweler is extremely important whether you shop online or in town. Quality standards vary widely in the marketplace and this is one of the best ways to ensure that you’re getting exactly what is being advertized.
Because of the enormous selection the internet offers, and the nature of online shopping, misadvertizement is common and fraud is much easier to perpetrate (this is especially true of estate jewelry). Shopping at a certified establishment gives peace of mind that comes with professional experience and industry quality control. From proper disclosure of gemstone enhancements, to diamond grading reports and “conflict-free” guarantees, you can feel confident that you’ve made a fully informed choice.
- Buying local
When you support brick-and-mortar stores like your local independent jeweler, part of your money goes back into the community.
Local businesses are the backbone of the economy. When you support brick-and-mortar stores like your local independent jeweler, part of your money goes back into the community.
Here at Faye’s, a portion of our revenue sponsors local outreach in education & arts, entrepreneurship, and charities & fundraising efforts. We live in the same neighborhoods as our customers – so community issues are very important to us. That’s a relationship that you don’t have with faceless vendors in cyberspace.
Faye’s is a Master Jeweler with the Independent Jewelers Organization and a member of the American Gemological Society, Jewelers of America, and the Jewelers Vigilance Committee. Click here to read more about how Faye’s provides buyer assurance and superlative service for our valued customers…
If you’re in our region, we would be proud to serve your fine jewelry needs! And if not, please feel free to send us your feedback – we’d love to assist you with any jewelry-related questions.
Happy holidays & happy hunting!